SEO Expert Blog

One of the great improvements in Views 2 is the ability to create various page and block displays for one view. Block views can be linked to a page display when the More link option in the block's settings is enabled.

If there are one or more page displays set up in the view, the page to be linked can be chosen after clicking on the link next to the Page display option. See the screenshot below for an example:

Google Webmaster Tools includes a tool called content analysis that you find in the Diagnostics section. The content analysis tool reported a suboptimal number of duplicate title tags and meta descriptions for some Drupal sites that I monitor with these tools.

Getting rid of duplicate title tags and meta descriptions caused by the pager is actually quite simple. When using the Meta Tags module with the setting ALL=INDEX,FOLLOW for Default robots meta tag: you can adjust the robots Meta tag in your theme, so that pages that contain the page parameter in the URL are not indexed using the following code snippet in the head section of your page.tpl.php template file.

SEOs lust for traffic. Many of them would sell their own mother to get a link from a high traffic site. The problem is that such deals are rarely offered, so there is a need for different link building techniques.

A Google search for link building tips yields more than 29.000 results. More than enough to spent months reading articles on how to become a successful Web publisher.

In this short video Search Engine Marketer Brian Chappell recommends some basic SEO measures for a Drupal site. Since Drupal is very search engine friendly out of the box, there are not many things you need to do.

Brian recommends to activate the core path module and to additionally install the Page Title, Global Redirect, and Meta Tags modules. In his accompanying blog post are also some notes on the .htaccess and robots.txt files.

It looks like Google updated the toolbar PageRank again. The Search Status Firefox extensions just informed me about that. Two of my sites, including SEO Expert Blog, each lost one point. Additionally, I tried some free online SEO tools to check what they tell me, but none of them returned any data on PageRank, so I assume that Search Status tells the truth.

The Google toolbar could help here, but I really don't want to install that Google spyware extension. Anyway, as long as the traffic that comes from the big G does not decrease, I don't give a toss about it. Even if it decreases, I won't let Google dictate how I build my websites.